What Is SEO? Meaning, Examples & How to Optimize Your Site

For example, a well-optimized blog post can be shared across social media platforms to drive immediate engagement, while SEO efforts promote long-term visibility in search results. SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results. In these cases, organic results are often pushed further down the page. SEM allows you to capture traffic from the high-visibility paid spots while also working to rank for more specific, less competitive variations of the keyword. In simple terms, when you search for something online, search engines sift through their index to find relevant pages. They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP.

SEO Leads: 14 Proven Strategies to Get Them in 2025

For instance, if you’re running a blog, you can use a content calendar to schedule weekly blog posts, ensuring a steady stream of fresh content for your readers. While this doesn’t cover the full scope of how Google analyzes a website, it’s a solid start for building the technical aspect of your SEO plan. To avoid getting ghosted by Google, you need to find and fix your site’s weaknesses. Evaluate your website’s performance, user experience, and technical aspects, such as site speed and mobile responsiveness. To create an effective SEO plan, you need to follow a systematic approach that encompasses multiple steps and strategies.

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A higher keyword score suggests a more valuable and easily attainable keyword. Keyword difficulty indicates how challenging it is to rank for a specific term. High quality content is the core of all SEO – not just on-page.

Only to find out there’s a ticket queue for the necessary resources that’s more than 6 months long. Despite your brilliant idea, you’re going to look bad when the client calls you out on not understanding their business. However, if you’re consistently losing traffic, you’ll need to adjust your SEO plan. Start at the beginning of your SEO plan checklist, or contact an SEO agency for assistance. When analyzing page content and keywords with Google Search Console, Semrush, or Ahrefs, you’ll inevitably discover new terms.

• SEOs tend to rely on the support of several different departments (e.g. developers, copywriters, business managers, etc.), usually with their own predetermined goals.
• You can use keyword research tools, like Buzzsumo or KeywordsFX, to help you find relevant long-tail keywords for your SEO strategy.
• Sometimes your window is small, and you’re forced to build for a distinct — or tiny — opportunity.

To get an idea of how well the images on your site are optimized, run an audit using our Site Audit tool. The search engine results pages (SERPs) go way beyond traditional results. They help Google understand the structure of your website and how pages connect to each other. A topic cluster is a group of pages that cover more detailed subtopics of one main subject and are linked together. Next, go to Google and run a site search on your site (SEOquake in this example) for “h1 tag.” That’ll show every page on SEOquake that contains the keyword. Then, all you have to do is make your pitch to get those backlinks.

An SEO strategy aims to improve a website’s visibility in search engines such as Google and Bing. An SEO action plan, on the other hand, typically involves a combination of on-page optimization, technical SEO fixes, content strategy, link building and SEO reporting. Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different social media platforms.

By filling out your profile thoroughly, you’ll help your audience feel more informed about your business. When your audience knows more about your business, they can better determine if you’re a good fit for their needs. To help your business appear in the local SEO 3-pack, you must start by claiming your Google Business Profile listing. Your Google Business Profile listing is your business’s local listing that enables you to reach more local leads interested in your business.

To be truly effective, radio marketing should be supported by a strong SEO foundation. If someone hears about your business and then searches for related keywords online, they should be able to find you easily. If your SEO isn’t up to par, the impact of radio ads is greatly diminished.

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All we need to do is skim this list for relevant internal linking opportunities. Now that you’ve identified a page to boost, you need to find strong relevant “middleman” pages from which to add internal links. For any no’s, add a comment with a link to the report in Site Audit. This way, you can find all missing internal link opportunities for each keyword with one click. If your page doesn’t already have all the relevant internal links it SEO Anomaly could have, adding them is a quick win.